Some names are all target audience, SEO keywords, or very plainly descriptive, for example I used to own a blog called DSLRBlog. This was a blog about DSLR cameras and photography. Actually I now think “blog” might be as bad or worse than the generic names I list above and the combination of keyword+blog, though initially seeming a good idea for search traffic. It probably held the site back. You see, nobody searches for “DSLR Blog” apart from people were looking for my blog. So while keywords do have an SEO benefit, I wonder if branding combined with killer content has as much or more benefit longer term.
Lately I’m actually steering away from “blog” in the name because I come across more and more people who are put off or confused by the word. Also I see those domains not aging or expanding as well. It could well be in a few years we don’t call it blogging, or you might want to develop your blog into a member site
Some names are all target audience, SEO keywords, or very plainly descriptive, for example I used to own a blog called DSLRBlog. This was a blog about DSLR cameras and photography. Actually I now think “blog” might be as bad or worse than the generic names I list above and the combination of keyword+blog, though initially seeming a good idea for search traffic. It probably held the site back. You see, nobody searches for “DSLR Blog” apart from people were looking for my blog. So while keywords do have an SEO benefit, I wonder if branding combined with killer content has as much or more benefit longer term.
Lately I’m actually steering away from “blog” in the name because I come across more and more people who are put off or confused by the word. Also I see those domains not aging or expanding as well. It could well be in a few years we don’t call it blogging, or you might want to develop your blog into a member site.